Luca Poloni is a composer and guitarist from Northern Italy, currently based in the South of France. After graduating with First Class Honours in BA Creative Musicianship from ICMP London in 2019, he transitioned from performing guitarist to composing music for picture. Since his first advert pitch in 2020, Luca has written music for over 300 campaigns worldwide, with clients including Ford, Nissan, UPS, McDonald’s, Pampers, and Verizon. His work has been broadcast across major platforms such as the BBC, CBS, and NHK. In 2025, his track Be Myself (OUT/STANDARD) was nominated for Best Electronic Dance Production Music Track at the Production Music Awards. Luca continues to craft distinctive, globally used compositions for major brands and media.